Dr. Barbara Sturm Hydration Haus

I worked on this project as an event producer and as the floral designer.

For this brand, I worked with Scenester Projects to do a 5 story takeover of a NYC townhouse celebrating Dr. Barbara Sturm’s Hyaluronic Acid Serum. We started with a bare space and a vision.

As a producer, it was my responsibility to help bring that vision to life in every way- from the initial concept design and development all the way through to the final details of the execution. I was responsible for event design, fabrication, overseeing technical drawings and installation, merchandise, logistics, staffing and making sure that our multi day event ran smoothly.

We had the honor of getting to see our event written up in Vogue Magazine!