Dr. Barbara Sturm Hydration Haus

I worked on this project as an event producer and as the floral designer.

For this brand, I worked with Scenester Projects to do a 5 story takeover of a NYC townhouse celebrating Dr. Barbara Sturm’s Hyaluronic Acid Serum. We started with a bare space and a vision and transformed it into a multi day wellness activation.

As a producer, it was my responsibility to help bring the vision to life in every way. I worked on everything from the initial concept design and development all the way through to the final details of the execution. I was responsible for overseeing fabrication of the entire event, which included coordinating with our fabrication partners on technical drawings and installation, merchandise, logistics, staffing and making sure that our multi day event ran smoothly.

I was also the floral designer for our anti-inflammatory kitchen display. I designed and maintained the floral display through the run of our event, and chose to use all edible materials to create a lush tablescape. I loved seeing how people interacted with the display and consumed pieces of it.

We had the honor of getting to see our event written up in Vogue Magazine!